STRATEGI MENINGKATKAN PROFITABILITAS USAHA PADA GRAFIS STUDIO FOTO SINTANG

Abstract

This study aims to analyze strategies to improve business profitability at Grafis Studio Foto Sintang. Increasing competition in the photography and digital printing industry requires business actors to continuously improve service quality, customer satisfaction, communication media, and promotional strategies to maintain competitiveness. This study employed a qualitative descriptive approach. Data were collected through interviews, observations, and documentation involving the manager, employees, and customers of Grafis Studio Foto Sintang. Data were analyzed using data reduction, data presentation, and conclusion drawing. The findings indicate that service quality has been maintained through employee training, responsiveness to customer feedback, and the use of modern technology. Customer satisfaction is achieved through quality photo results, friendly service, and timely completion of orders. Social media, particularly Instagram, has become an effective communication medium to expand market reach, although its utilization has not been fully optimized. Promotional activities have been conducted through digital marketing and community participation; however, consistency in content publication and customer engagement remains a challenge. The study concludes that improving service quality, strengthening customer relationships, optimizing digital marketing, and enhancing promotional consistency are strategic efforts that can increase business profitability at Grafis Studio Foto Sintang