IMPLEMENTASI TRANSFORMASI DIGITAL PADA LPP RRI SINTANG DITINJAU DARI ASPEK TRANSMISI, KEJELASAN, DAN KONSITENSI

Abstract

Abstract: This study aims to describe the implementation of digital transformation at LPP RRI Sintang in terms of the aspects of transmission, clarity, and consistency based on George C. Edwards III's policy implementation theory. This study employed a descriptive qualitative research approach. Data were collected through observation, interviews, and documentation, while data analysis was conducted using an interactive model consisting of data collection, data reduction, data presentation, and conclusion drawing. The findings indicate that the implementation of digital transformation at LPP RRI Sintang has been carried out fairly well. In terms of the transmission aspect, information regarding the digital transformation policy has been communicated through coordination meetings, briefings, socialization activities, and internal communication media, although the dissemination of information has not yet reached all employees evenly. Regarding the clarity aspect, the objectives, procedures, and implementation mechanisms of digital transformation have been clearly communicated through socialization programs and technical assistance. However, some employees still require further explanation regarding updates to the digital system. Meanwhile, in terms of the consistency aspect, the management has continuously conducted monitoring, evaluation, and provided regular guidance to ensure that the implementation of digital transformation remains aligned with organizational policies, although differences in employees' levels of compliance and adaptation to technological changes are still evident.

Keywords: Policy Implementation, Digital Transformation, LPP RRI Sintang, Transmission, Clarity, Consistency.